That software that fin...
That software that finally let me make fan merchandise for my idol – just how much does it understand about being a fan?
Have you ever had this experience – your favourite idol's concert is over, and you took a bunch of blurry, pixelated stage photos. You want to touch them up for a social media post, but after hours of fiddling, they look worse than before. You want to make a fan support card for your idol, so you open various design apps – only to find interfaces as complex as a cockpit, with barely any templates, and what you end up with is something even you can't bear to look at.
I have. More than once.
As a longtime fan with clumsy hands, every time I want to make something for my idol, I fall into the same cycle: open a photo editor → photos are too blurry to fix → give up → open a design app → templates are ugly beyond belief → give up → end up posting a raw photo with a caption like "It's blurry but my oppa is still handsome." I waste half the day and end up with nothing.
Then someone said to me: "Try WHEE – just say what you want, and it'll edit your photos, plus generate fan cards with one click."
My first thought was: another gimmicky "AI face‑swap" marketing trick? But I clicked in anyway… and I have to admit, I was proven wrong.
What exactly is it?
WHEE (pronounced "we") is an AI visual creation platform launched by Meitu on June 19, 2023. The name comes from "We Hope to Enrich Everyone" – in plain terms: we hope everyone can enjoy visual creation.
What's the biggest difference between WHEE and Meitu Xiuxiu? Meitu Xiuxiu is about "from 1 to 10" – optimising existing photos. WHEE is about "from 0 to 1" – generating original content from scratch. One is a photo‑editing tool, the other is an AI creation platform.
It's powered by Meitu's proprietary AI visual model, MiracleVision, which has already been updated to versions 4.0 and 5.0. The platform now generates over 100 million creative images per day. In 2025, it was listed in the "Top 10 AI Image Generation in China" and ranked first in user growth in QuestMobile's AI image‑processing category.
To be honest, those nu...
To be honest, those numbers surprised me – so many people are secretly using this?
What can it actually do?
The first time I opened WHEE, I was completely overwhelmed.
The homepage features a long list of tools: text‑to‑image, image‑to‑image, AI editing, AI video generation, HD restoration, smart background removal, 2D‑to‑3D, AI expansion… I thought to myself: with that many features, surely each one is only half‑baked, right?
But after using it, the feature that really hooked me was "one‑sentence editing."
You don't need to learn any editing skills or wrestle with sliders. Want to change the background? Just say "Change the background to a sunset by the sea." Want to adjust the lighting? Say "Make it brighter." Want to change the expression? Say "Make her smile." The AI does it all. One fan girl said: "Now I never have to fiddle with edits for my idol's merchandise – one sentence gives me a custom poster. It's perfect for someone like me with clumsy hands!"
The merch editor is another feature that surprised me. It's designed specifically for fans – creating cards, badges, and posters in one go. In the past, fan merchandise meant few templates, complicated processes, and unprofessional results. Now, upload a photo, pick a template, tweak the text, and within minutes you have a set of high‑quality fan goods. One creative team reduced their design cycle from 72 hours to 8 hours, cutting production costs per item by 67%.
There's also the AI Chinese poster feature. Anyone who's used AI image generation knows that Chinese text is a disaster in AI images – garbled, distorted, broken. WHEE is currently the only AI product on the market that supports custom Chinese text on posters – with adjustable position, font, and size. For e‑commerce, social media, and offline events, you no longer need to beg a designer for help.
The AI HD restoration feature is also essential for fans. Blurry concert photos, distant behind‑the‑scenes shots, old pictures – all restored with one click. In 2025, they also launched video HD restoration, so even fuzzy videos can be saved.
Text‑to‑image supports both Chinese and English input, with styles ranging from realistic to abstract, anime to oil painting. Image‑to‑image lets you upload a reference, and the AI captures the style to generate new images. There's also AI local editing – select any area of an image and modify it independently, leaving the rest untouched. AI expansion intelligently extends the edges of a picture. You can even turn static images into 3‑second dynamic videos.
Basically, from image ...
Basically, from image generation to editing to merchandise creation, it covers everything.
But what surprised me most was how low the barrier is
To be honest, I've used a lot of AI drawing tools before. Midjourney requires English prompts, Stable Diffusion needs all kinds of parameter tweaking – the learning curve is steep for ordinary users.
But WHEE felt different – it genuinely tries to make it so you "can use it without learning."
The homepage has a Learning Centre with video tutorials and creation guides. There's also smart prompt suggestion – type a few keywords, and the AI helps you expand them into a more complete description. For beginners new to AI art, this is an absolute lifesaver.
You get 30 free "MeiDou" (the platform's virtual currency) upon registration, and you can earn more by trying certain features for the first time. Daily check‑ins also give you free credits. If you use it heavily, a membership isn't expensive – one user said it costs "about the price of a cup or two of milk tea." The app's VIP plan is around $2.50/month with annual billing, or about $24/year.
But it's not a magic wand
After all that praise, let's talk about its downsides.
First, it's not a replacement for professional design software.
If you need pixel‑level precision, complex layer operations, or professional layout design – you'll still need Photoshop. It solves the problem of "quickly generating images and merchandise," not "doing professional‑grade commercial design."
Second, the quality of...
Second, the quality of AI‑generated images can be inconsistent.
Some reviews have noted that in certain complex scenes, the quality of generated images may suffer. Portrait generation isn't as strong as product images. While the overall quality is above average, you can still tell it's AI‑generated at a glance.
Third, generated images come with a watermark indicating they're AI‑generated. That's not a problem by itself, but if you need completely watermark‑free images for commercial use, you may need to consider a paid plan.
Fourth, no matter how smart it is, it can't replace your aesthetic judgment.
AI can generate a hundred images, but which one to choose, how to adjust it, and what style to go for – ultimately, that depends on your own eye. The tool saves you from the embarrassment of "not knowing how to edit or design," but not from the process of "figuring out what you want to say."
So, is it worth it?
My take is straightforward –
If you fall into any of these categories, you really should give it a try:
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You're a fan (girl or boy) who wants to make fan merchandise but can't design.
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You're a content creator who needs quick images and posters.
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You're an e‑commerce s...
You're an e‑commerce seller with high demand for product photos and marketing materials.
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You're just an ordinary person who wants to play with AI image generation but is put off by Midjourney's English prompts.
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You want to edit photos but don't want to learn Photoshop – ideally, you just want to say what you need.
Head to the official website or app store, download WHEE, and sign up for free credits to try the core features. If it feels right, consider a membership – it's not expensive, and there are options for different budgets.
But here's the honest truth – don't expect it to "think" of good ideas for you. It can turn your ideas into images, but the ideas themselves have to come from you. What it saves you is the barrier of "not knowing how to do it," not the process of "knowing what you want."
One real‑world comparison: before, making a fan card for my idol – from finding a template to giving up – took me about 2 hours. Now, with WHEE – upload a photo, say a sentence, pick a template, export – in under 10 minutes.